How Will Your Real Estate Agent Market Your Home for Sale?
Selling your house is a big deal, and you need to work with a real estate agent who has marketing down to a science. That way, your house reaches the widest possible audience of prospective buyers - and you have a higher chance at selling it quickly (and at the right price). But how will your real estate agent market your home? This guide explains what you should ask and expect out of your real estate agent.
How Will Your Real Estate Agent Market Your Home for Sale?
To sell a house quickly and at the right price, your agent needs to market it aggressively and to all the right people. Here's what you should ask:
- How will you market my house?
- How much money do you spend on advertising?
- Will you use social media?
- What types of offline mediums do you use to market homes?
Here's a closer look at each.
How will you market my house?
Your agent should work with a good brokerage that can put your listing out there by working with national websites (such as Realtor.com, Zillow and others). They should also offer an email subscription list that sends listings to interested buyers; that way, your house can hit all the mailboxes as soon as it hits the market, and people can get a chance to see it immediately.
How much money do you spend on advertising?
Though you shouldn't expect your agent to spend tens of thousands of dollars to market your home, you should expect them to spend a significant portion of their business expenses on it. If you ask how much they currently spend on advertising and they say "nothing," it's probably a sign that your house isn't going to get much attention - all the major listing websites cost money, and so do other marketing mediums. One caveat, though: Many brokerages pick up the tab for putting listings on major websites, so that cash doesn't come directly out of your agent's pocket.
Will you use social media?
Social media is a great way to spread awareness about open houses and listings, and your agent should be active on it. Facebook, Twitter, Instagram and others are all worthwhile pursuits for a real estate agent, so do a little digging and check out their business profiles on those sites.
What types of offline mediums do you use to market homes?
Most marketing happens online, but many real estate agents still use print advertising and other methods - including fliers, yard signs and brochures. You'll want to ask your prospective real estate agent what type of offline advertising they do to be sure that your listing will reach as many buyers as possible.
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